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Phone
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Nenuya Centre, Elia Street,
The launch of Udaipur’s first Marriott Hotel marked a landmark achievement in Rajasthan’s hospitality landscape. Quirk Head was entrusted with the end-to-end marketing mandate, crafting an integrated campaign across pre-launch, launch, and post-launch phases. This case study captures the creative direction, data-driven strategies, and tangible results that defined the success of this launch.
Objective: To successfully launch Udaipur’s first Marriott property, establishing it as the go-to luxury destination in the City of Lakes. The campaign needed to blend Marriott’s global standards with the heritage and grandeur of Udaipur, while ensuring strong digital traction, engagement, and high-quality leads for weddings, MICE, and leisure travelers.
The campaign was designed in three phases:
1. Pre-Launch: Building intrigue with teaser campaigns such as ‘A Grand Arrival in the City of Lakes’ and ‘Many Moods, One Destination.’
2. Launch: Highlighting Udaipur Marriott’s architecture, culinary offerings, wellness, and hospitality through cinematic reels and strategic ads.
3. Post-Launch: Driving business objectives by showcasing weddings, events, wellness, and experiential stays under the theme ‘Rediscover Royalty with Marriott.’
A mix of high-impact reels, cinematic storytelling, and influencer engagement was deployed:
– Reel 1–3: Teasers showcasing Fatehsagar Lake, Lake Pichola, and Sajjangarh with the hotel reveal.
– Reel 4–6: Experiential vignettes highlighting culinary indulgence, wellness, and timeless hospitality.
The storytelling positioned Udaipur Marriott as more than a hotel — it became an aspirational lifestyle destination.
The launch campaign was highly performance-driven with aggressive growth targets:
– Month 0: 1,200+ followers, 250K+ reach, 7,500+ engagement, 18+ queries.
– Month 1: 2,000+ followers, 450K+ reach, 11,000+ engagement, 30+ queries.
– Month 2: 2,800+ followers, 680K+ reach, 13,000+ engagement, 45+ queries.
Paid media spends of INR 2.28 lakh across Instagram & Facebook generated exponential ROI in visibility, follower growth, and qualified leads for weddings, leisure, and MICE segments.
✔ Established Marriott as a luxury hospitality leader in Udaipur within the first 90 days.
✔ Delivered cinematic brand storytelling that resonated with both domestic and global audiences.
✔ Generated 45+ direct leads in under three months, spanning weddings, leisure, and corporate segments.
✔ Exceeded reach and engagement benchmarks by 25–30% compared to industry averages.
At Quirk Head, passion meets precision to shape bespoke narratives that elevate and redefine the art of digital presence.
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